- Trademark Filing and Opposition
- Copyright Prosecution and Registration
- Trademark Post-Registration Matters
- Management of International Trademark Portfolios
- Hearings in Trade Marks Registry and Copyright Office
- Hearings in District and High Court
- Technical and Contentious Trademark Matters
- Intellectual Property Enforcement Actions
- Not-for-Profit
- Corporate Compliance
- Property Law
- Family Law
- Pharmaceuticals
- Not for profit
- Agri food industry
- Education industry
- Food industry
- Textile Industry
- Medical Industry
- Software industry
- Luxury goods
- Sports and Entertainment
- Consumer goods
- B.Com
University of Karachi, Pakistan - LLM
S.M. Government Law College, Pakistan
- Sindh Bar Council (SBC)
- Sindh High Court Bar Association (SHCBA)
- Karachi Bar Council (KBC)
- Asian Patent Attorneys Association (APAA)
- International Association for the Protection of Intellectual Property (AIPPI)
- Pakistan Intellectual Property Rights Association (PIPRA)
- Inter-Pacific Bar Association (IPBA)
- European Association of Trade Mark Owners (MARQUES)
- International Trademark Association (INTA)
- Listed as one of the two recommended lawyers in The Legal 500 Asia Pacific- TMT Pakistan from Bharucha & Co.
Farzana Rustom is an Advocate of the Sindh High Court and has been with the firm since 2001. With over 26 years of experience in Intellectual Property Law, she has developed a strong reputation for her expertise in trademark prosecution, litigation, and licensing, as well as copyright and related rights.
Farzana represents a diverse clientele, including prominent local and international corporations, before the Trademarks Registry and the High Court. She provides strategic legal counsel on the maintenance, protection, and optimization of IP portfolios, focusing on filing strategies, prosecution, negotiations, and drafting of IP-related agreements.
Her advisory practice spans both product- and service-based businesses, operating in B2B and B2C models, across sectors such as retail, pharmaceuticals, the food industry, and sporting goods. She also works closely with local clients and startups in developing and executing brand protection and anti-counterfeiting strategies, demonstrating a deep understanding of Pakistan’s Trademark Law.
Her legal acumen extends beyond IP law. Farzana also specializes in Family, Property law, and Corporate Compliance. In these areas, she handles legal issues concerning family estates, property disputes, corporate governance, and compliance with regulatory frameworks, ensuring businesses adhere to legal standards in their operations and structures.
She has served as an Ex-Councilor representing Pakistan in the Asian Patent Attorneys Association (APAA) and contributed as a member of its Standing Committees on Trademarks and Copyright. Additionally, she actively participated in international professional conferences, delivering presentations at events organized by APAA, the International Association for the Protection of Intellectual Property (AIPPI), MARQUES, the Inter-Pacific Bar Association (IPBA), and the International Trademark Association (INTA) across various countries and has been listed as one of the two recommended lawyers in The Legal 500 Asia Pacific- TMT Pakistan from Bharucha & Co.
Publications
- ‘Trade Marks 2017’ – The International Comparative Legal Guide – 2017